THE TELEGRAM BOT AD FORMAT

Your offer. Inside a Telegram bot conversation.

Place an ad message in participating Telegram bots and give people a useful next step: open your website, start your bot or explore your channel.

Plan your Telegram ad

Estimate your budget before signing up.

FROM A MESSAGE TO A NEXT STEP

01 / AD IN A PARTICIPATING BOT

Pocket Plan

Your week, in three priorities

A little less planning. A little more doing.

Pick three priorities for your week. Open a simple planner on your phone.

Open the planner

Illustrative example · fictional product.

BUILD THE MESSAGE

An ad people can understand in a glance.

AdHub delivers your message inside participating bot conversations. You prepare the creative and destination; the campaign defines its audience and delivery settings.

An offer with a clear benefit
Lead with what someone can do or get. In the Pocket Plan example, the promise is a simpler weekly plan. The message gives people enough context to decide whether to continue.
Media that explains the offer
Add an image or video when it helps demonstrate your product. Keep the essential promise in the message text so the invitation still makes sense before someone examines the media.
A button with a destination
Match the caption to the next action: open a planner, try an exercise or explore a channel. The destination should deliver on the same promise as the message.

Ads appear in participating bots. You select an audience group; individual named bots are not selectable placements.

FOR MOBILE-FIRST PRODUCTS

Make the landing page continue the conversation.

A visitor arrives from a short message on their phone. Keep the offer recognisable and make the next action easy to find.

Keep the same promise

If the ad offers a weekly planner, open the planner or a page that explains that exact task. Carry the offer into the page heading instead of asking visitors to find it across a general product website.

Make the first action manageable

Check the page in a mobile browser: text size, loading, forms and the next button. Ask for the information you need for that step. Test the actual destination before launching.

Connect visits to useful actions

Use campaign-specific UTM parameters on your website link and record the action you care about in your own analytics, such as a completed plan or sign-up. AdHub delivery counts describe technical sends.

THE SAME OFFER, ONE STEP LATER

02 / YOUR MOBILE DESTINATION

Pocket Plan · mobile website

What matters this week?

Add your first priority. Build a plan you can come back to.

Add a priority

The button opens a specific task that matches the ad.

Illustrative example · fictional product.

Plan how you will measure the test

INSIDE ADHUB

Check the message before it goes out.

The real ad editor brings your text and button together in a Telegram-style preview. Create your own version after signing in.

Real AdHub preview of the Daily Spark demo message and its destination button. — The message preview, captured from the AdHub editor. Demo interface · illustrative settings.

Review the whole invitation

Read the headline, body and button together. Check line breaks, the media you selected and the destination URL. A preview is a chance to spot a mismatch before creating the campaign.

Choose the delivery plan

Use the calculator to explore an audience, budget and CPM. CPM is priced per 1,000 successful technical sends. After signing in, prepare the ad, review your campaign and confirm launch.

Estimate your ad budget

BEFORE YOU START

Questions about the ad format

All questions →

Is this a post in a Telegram channel?

The placement is an ad message inside a participating Telegram bot conversation. Your button can lead to a channel, but you are not buying a post inside that channel.

Can the button open a website?

Yes. Use a valid mobile-friendly destination that matches your offer. Campaign-specific UTM parameters can help your own website analytics distinguish visits and downstream actions.

Can I use text without an image?

Yes. Media is optional. The editor supports text, a destination button and supported image or video options. Review the available controls and preview after signing in.

When does delivery start?

You explicitly create and enable a campaign after reviewing its settings. Delivery then depends on ad approval, eligible recipients, auction competition and balance. Signing up or estimating a budget does not launch it.

YOUR NEXT STEP

Turn your offer into a Telegram ad.

Choose an audience and see what your budget could deliver. Then prepare the message that takes people to your next step.