FOR PERFORMANCE MARKETERS

Test your Telegram ad with a clear question.

Compare an offer or creative through separate AdHub campaigns. Keep the conditions visible and connect delivery spend to the actions you measure in your own product.

Plan your first test

Estimate your budget before signing up.

ONE VARIABLE: THE HEADLINE

A / LEAD WITH THE ROUTINE

Word Steps

Five minutes of English, every day.

Try a short vocabulary exercise in Telegram. Choose your level and begin.

Try the first exercise

B / LEAD WITH THE TASK

Word Steps

Practise five English words today.

Try a short vocabulary exercise in Telegram. Choose your level and begin.

Try the first exercise

Illustrative comparison · same body, button and destination.

MAKE THE QUESTION SPECIFIC

What do you want the next campaign to teach you?

For Word Steps, the question is whether a daily-routine headline or a specific exercise attracts more first-exercise completions. Choose your own question before setting the spend.

Define the outcome
Pick an action you can observe: a completed exercise, sign-up or purchase. Prepare a distinct start label or website tracking link for each creative. Decide how long after arrival you will count the action.
Change one thing
When comparing headlines, keep the body, button, destination, audience and intended budget and CPM consistent. For an audience test, keep the creative fixed and change the audience instead.
Run separate campaigns
Name campaigns so you can match them to your records. Log their actual periods and delivery conditions. AdHub does not automatically split traffic or select a winner; separate campaigns are not a randomised A/B test.

A WORKSHEET FOR YOUR TEST

Keep the comparison in one place.

Complete this worksheet with your own campaign data. Empty results stay empty until you have measured them; no sample performance is implied.

Example test record for two headline variants.
Record	Creative A	Creative B
Hypothesis	Daily routine motivates a first exercise	A specific task motivates a first exercise
Changed element	“Five minutes of English, every day.”	“Practise five English words today.”
Audience, budget and CPM	Record planned and actual settings	Record planned and actual settings
Period and delivery conditions	Record dates, pauses and availability	Record dates, pauses and availability
Spend / successful sends	Read from the campaign	Read from the campaign
Attributed useful actions	Read from your own analytics	Read from your own analytics
Cost per useful action	Campaign spend ÷ attributed actions	Campaign spend ÷ attributed actions

If no actions were recorded, cost per action is undefined. More sends alone do not establish a better creative. Consider the number of observed outcomes, timing, repeat exposure and other traffic sources before making a decision.

Find delivery and spend in AdHub

EXPLORE BEFORE SPENDING

What would your conversion assumption mean?

Expert mode extends the budget calculator with an assumed conversion rate and a calculated acquisition scenario. It is a way to explore the economics of your hypothesis.

AdHub Expert calculator result with successful sends and an acquisition scenario based on an assumed conversion. — The Expert result separates delivery estimates from an acquisition scenario. Demo interface · illustrative settings.

Enter a hypothesis, then vary it

Choose audience, budget and CPM, then enter an assumed conversion from successful sends to new users. Explore how the result changes if that assumption is lower or higher.

Keep estimates separate from results

Estimated new users and acquisition cost come from the assumption you supply. Low, Medium and High are example scenarios, not measured benchmarks. The assumption does not become a campaign target.

Review the next decision

After the test, use measured actions and spend to decide what to change. If the data is inconclusive, record that uncertainty before increasing the budget.

Explore Expert mode

BEFORE YOU START

Questions about campaign testing

All questions →

Is there an automatic A/B test?

No. You create and manage separate campaigns. There is no automatic random split, exclusion of overlapping recipients or winner selection in this workflow.

Can the calculator estimate acquisition cost?

Yes. Expert mode calculates an acquisition scenario from your assumed conversion rate, budget and CPM. It is not a forecast based on measured advertiser performance.

Which audience should I test first?

Choose an audience that answers your hypothesis. Broad reach explores the wider eligible network; Recently active lets you choose an activity window. Test audience differences separately from creative changes.

How much should I spend on the test?

Choose the amount you are comfortable spending to answer the question. There is no universal budget or sample size that establishes a winner. Calculator example budgets are not minimum deposit requirements.

YOUR NEXT STEP

Give your next test a clear starting point.

Plan the delivery budget, prepare your tracking and decide which question the campaign should answer.