AUDIENCE / BROAD REACH

Take a clear offer to a broader bot audience.

Explore the wider eligible audience across participating Telegram bots. Broad reach gives you a starting point for an offer people can understand without a narrow interest filter.

Estimate Broad reach

Estimate your budget before signing up.

HOW BROAD REACH WORKS

One clear offerYour ad message

Participating bot Participating bot Participating bot

Eligible recipients

Across the participating bot network

Conceptual diagram · placements depend on eligibility. Named bots cannot be selected.

START WITH THE OFFER

When a broad audience fits the question.

Broad reach is the public name for All Users. It refers to eligible recipients in the participating bot network, subject to campaign and delivery rules.

The value is easy to recognise
A simple planning tool, a useful bot or a channel with a clear topic can explain its next step in a short message. Check that the invitation makes sense without detailed background about the recipient.
The destination works on a phone
Open the exact destination and follow the first action. Make the message and destination agree on what happens next, whether that is trying a bot, reading a channel or using a website.
You can learn from the response
Choose an outcome to measure at the destination. A broad test can help you learn about an offer, but its results alone will not tell you which interest or geographic segment responded.

All Users does not mean every Telegram user, a count of unique people or reserved inventory. Narrow geographic and interest targeting is not available in this workflow.

TWO DIFFERENT STARTING POINTS

Broad reach or Recently active?

Choose the audience attribute you want to explore. A different selection changes campaign settings and available recipients; it does not establish which will convert better.

Compare the audience definitions before setting up your test.
Decision	Broad reach	Recently active
Audience definition	The wider eligible bot audience	Eligible users within a chosen activity window
Activity window	No recent-activity window chosen here	24 hours, 3 days, 7 days or 30 days
Useful test question	How does this offer perform across the broader eligible network?	How does this offer perform for a chosen recency window?
Budget planning	Use the All Users CPM settings	Use the CPM settings for the selected window
Measurement	Your own downstream actions alongside AdHub sends and spend	The same outcome definition, recorded separately

Explore activity windows

PLAN YOUR FIRST BROAD TEST

Connect the budget to a delivery estimate.

The calculator opens with Broad reach selected. Adjust budget and CPM to see the estimated successful sends, then continue when the plan fits your test.

AdHub calculator audience selector with Broad reach selected. — Broad reach selected in the live calculator interface. Demo interface · illustrative settings.

Understand the arithmetic

The estimate is approximately budget ÷ CPM × 1,000, rounded to the campaign’s sending units. CPM is the price per 1,000 successful technical sends; those sends are not verified views or clicks.

Write down the conditions

Keep the creative, destination, budget, CPM and measurement period with your test record. When comparing audiences, keep the offer consistent so there is a clear question to investigate.

Review actual delivery

Approval, eligible recipients, competition and balance affect delivery. The estimate does not reserve audience or guarantee a completion time. Follow the campaign’s status and spend after launch.

Calculate a Broad reach plan

BEFORE YOU START

Questions about Broad reach

All questions →

Does All Users include everyone on Telegram?

No. It is a product name for the wider eligible audience in the participating bot network. Runtime eligibility and campaign rules apply.

Can I choose the bot, country or interest?

You select the audience group. Selecting individual named bots or narrow geographic and interest targeting is not included in this workflow.

Is the estimate a unique audience size?

No. It is a count of estimated technical sends calculated from budget and CPM. It is not a count of unique recipients or a reservation of available inventory.

Can I compare Broad reach with Recently active?

Yes. Use separate campaigns, keep the offer consistent and record actual settings and periods. Compare the same downstream outcome in your own analytics.

YOUR NEXT STEP

See what a broad test could look like.

Set a budget and CPM, review the estimated sends and prepare an offer with an easy next step.