PLAN YOUR FIRST CAMPAIGN

A budget you can see.

Choose an audience and CPM. See how many successful message deliveries your budget could cover.

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for {{ formattedBudget }} · {{ formattedCpm }} CPM
01 Choose your audience

Audience activity window.

02 Set your budget
$1$500
03 Choose your CPM
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04 Assume a conversion rate
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Choose an assumption to explore. Actual conversion depends on your ad, product and landing experience.

COMPARE BEFORE YOU LAUNCH

A starting point for your scenario.

Scenario estimate

Suggested from your budget and assumed conversion. Compare the settings before applying.

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{{ formatInteger(option.estimate.estimatedUsers) }} estimated new users

{{ formatScenarioCost(option.estimate) }} per new user

Budget
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CPM
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Assumed conversion
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Deliveries
{{ formatCompactNumber(option.estimate.sendingLimit) }}

Your current setup

These are assumptions for comparison. They do not predict or guarantee acquisition.

Budget and audience guide →
How estimates work

Your budget divided by CPM gives thousands of successful message deliveries, rounded down to whole thousands. Deliveries do not measure views, clicks, unique people or conversions.

In Expert mode, assumed conversion means new users per successful delivery. For example, 0.5% means 5 new users per 1,000 deliveries. New users and acquisition cost are calculated from your assumption, not measured campaign results.

Recommendations use budget thresholds and your selected conversion scenario. Each comparison shows its own CPM and assumption. Applying a recommendation changes these settings; your budget stays the same.

Activity windows describe how recently the audience was active. They are not delivery deadlines. A higher CPM may improve auction competitiveness, but does not guarantee immediate delivery.

Quick budgets are examples, not minimum deposits. An estimate does not reserve an audience. Read the budget and audience guide →