AUDIENCE / RECENTLY ACTIVE

Choose how recently your audience was active.

Build a Telegram bot campaign around a defined activity window. Explore 24 hours, 3 days, 7 days or 30 days, with a budget and CPM you can review before launch.

Estimate Recently active

Estimate your budget before signing up.

FOUR WAYS TO DEFINE RECENT

24h
Active in the last day
3d
Active in the last 3 days
7d
Active in the last week
30d
Active in the last 30 days

Recent activity Wider time window

Bars show time windows, not audience sizes or delivery times.

RECENCY, EXPLAINED

Choose the time window behind your test.

Recently active is the public name for Mass Active audiences. Each option uses a bot-activity window to define eligibility. A shorter window describes more recent activity; it does not prove buying intent.

These are activity windows, not campaign deadlines.
Window	What it describes	A question you can explore
24 hours	Activity within the last day	How does the offer perform with the most recent activity window?
3 days	Activity within the last three days	What changes when the window includes several days?
7 days	Activity within the last week	How does a weekly activity window perform for this offer?
30 days	Activity within the last thirty days	What changes with a wider recency definition?

The window alone does not tell you available volume, unique audience size or likely conversion. Use the selected option’s current calculator settings and your own campaign observations.

ONE OFFER, A DIFFERENT WINDOW

Make recency the variable you are testing.

If the question is about activity windows, keep the message and destination consistent. Record the conditions of each separate campaign so the results have context.

Choose a starting window
The calculator link on this page opens at 24 hours. You can select 3, 7 or 30 days before continuing. Choose deliberately based on the recency question you want to investigate.
Record the actual settings
Each window has its own CPM settings. Keep track of audience, budget, CPM, dates, pauses and delivery. Windows overlap in definition, and separate campaigns do not create mutually exclusive test groups.
Measure the same action
Use distinct tracking labels with the same downstream event definition. Compare observed actions and spend, accounting for differences in availability and timing. Recency alone does not establish a better result.

Use the campaign comparison worksheet

FROM A WINDOW TO A CAMPAIGN

Review the plan for your selected audience.

Choose Recently active, then select the activity window. Adjust your budget and CPM in the calculator before signing in to prepare the message.

Recently active selected in AdHub with the 24-hour activity-window control. — The activity-window control in the actual calculator. Demo interface · illustrative settings.

Read the estimate correctly

Successful sends are calculated from budget and CPM, with rounding to campaign delivery units. A send confirms technical delivery; it does not confirm a read, click or conversion.

Understand a waiting campaign

A 24-hour audience does not promise delivery within 24 hours. Check ad approval, balance, eligible recipients and auction conditions if delivery is waiting. The selected audience is not silently replaced.

Continue with your choices

Your selected window, budget and CPM continue through the saved-plan workflow in this browser for up to seven days. Review the campaign before explicitly confirming its creation.

Choose your activity window

BEFORE YOU START

Questions about recent activity

All questions →

Does 24h mean my campaign finishes within a day?

No. The label describes recent bot activity used to select an audience. Delivery timing also depends on approval, eligible recipients, competition and balance.

Will the shortest window convert best?

That is something to investigate with your own offer and measurement. Recent activity is not a guarantee of attention, purchasing intent or conversion.

Are the windows separate groups of people?

Their time definitions overlap: activity in the last day also falls within a longer window. Separate campaigns do not provide automatic audience exclusion or randomised traffic splitting.

Are Premium audiences included here?

Premium 24h and All Premium are separate account options described in the FAQ. They are not the same as the Recently active options in this public calculator.

YOUR NEXT STEP

Put a clear window around your next test.

Start at 24 hours or explore a wider activity window. Review the budget and delivery estimate before creating your campaign.